Perhaps the biggest challenge with this particular project was that when the client came to us, she had very little vision for what she wanted Charter Accounting’s brand aesthetics to be. She was, however, very clear about what she did not want. Using that as a starting point, was able to work closely with the client to develop a sophisticated color palette, and continued from there.

Ultimately, out of several concepts and revisions, the final deliverable turned out to be a unique, elegant representation of Charter Accounting, which eventually allowed for the development of a practica yet stylized website through her partnership with Cosmital Designs.